THE BRIGHT HISTORY

Generational change with Bruno Rasmussen as owner of Helle AutoNeuer Text

Helle Auto GmbH has been a household name in Gera since 1992 and has been based on Gottlieb-Daimler-Straße since 2000. 

The car dealership under the umbrella of its Danish parent company has now undergone a generational change. The 70-year-old owner Holger Helle now wants to enjoy his retirement and transferred the business to younger hands - to Bruno Rasmussen, his long-standing, experienced managing director at Helle Auto in Gera.  The new owner is pleased about the trust placed in him and assures his customers that the business will continue in the tried and tested manner.

The service concept is at the top, which customers really appreciate. The business areas still include the sale of EU new and used cars, the purchase of used cars of all makes, insurance and warranty services, leasing and financing as well as the affiliated workshop, which is now an independent business partner of the car dealership 
Automotive repair center that takes customer orders. “We are looking forward to the coming time. We warmly invite customers to personally convince themselves of our attractive offers and extensive service,” says Bruno Rasmussen.